Virgin Holidays offers holidays worldwide with destinations including the USA, Africa, and India.

The main objective of this project was to address key pages which weren't adhering to SEO best practice (such as lacking sufficient copy and rich content), and therefore weren't performing optimally in search engines. To tackle this, I enhanced the copy, added high-quality information, and ensured pages were well structured and easy to read.

Additionally, I created a new diversity page, utilising copy and images provided by the client. This involved rewriting the content to make it more concise, refining the images, and implementing an internal and external linking strategy to improve SEO performance. 

Beyond page optimisation, I provided ongoing guidance and support to the client, while also upskilling new team members who joined the organisation.