JLPjobs.com is the official careers website for John Lewis Partnership, John Lewis & Partners, and Waitrose & Partners.

I worked with the client over several years to update, improve, and refine content across the website. As a result, the pages became more uniform with clear calls-to-action and the site covered a broader range of roles.

A key focus was updating the on-page copy to bring pages in line with Google’s best practice recommendations. For example, I provided suggestions for strategically incorporating target keywords and synonyms to improve rankings in search engine results.

Additionally, I sourced and updated imagery and iconography where necessary to enhance the visual appeal of the site and to ensure it was in keeping with the brand guidelines.

Notable achievements include securing top 10 rankings for several new keywords and improving the ranking of content by 98 positions (from page 11 to page 1).