With over a decade of marketing experience across B2B and B2C, I’ve developed deep expertise in:

• Crafting compelling copy across websites, email, and social media

• Using persuasive copywriting to drive engagement and conversions

• Creating emotional connections through humanised content

• Building strategies that align customer needs with business goals

Throughout my career, I've had the opportunity to deliver effective marketing campaigns for both purpose-driven startups and high-profile brands such as Virgin Atlantic, Virgin Holidays, and the John Lewis Partnership.

Career highlights include freelancing while travelling through Southeast Asia, meeting Ricky Gervais, and getting an exclusive first look at the John Lewis Christmas advert (every marketer's dream!).

Outside of work, you'll find me with my head buried in a book at my local coffee shop, devouring bulgogi at my favourite Korean restaurant, recharging in nature, or channelling my inner Johnny Bravo at the gym.