Mott MacDonald is a global engineering and development consultancy.

To increase their visibility in unbranded country specific searches, I developed tailored landing pages targeting a broader range of keywords. These country specific pages helped the client become more competitive in global markets.

I created city specific landing pages and optimised the existing sector pages by expanding the content, adding valuable information, and strategically incorporating internal links. I also implemented a seamless internal linking strategy between country and city pages to enhance site navigation and SEO performance.

To further boost visibility, I wrote a series of blog posts aimed at securing Google’s Featured Snippets. This involved structuring articles to address specific user queries while aligning with Google’s algorithms. My approach included comprehensive keyword research to identify high-volume search terms, which were then transformed into compelling, well structured articles.