Virgin Holidays offers holidays worldwide with destinations including the USA, Africa, and the Far East.

Built in WordPress, the client's new website was designed to highlight a broad range of roles, featuring job alerts and consistent calls-to-action across all pages. 

My role involved uploading and editing copy, selecting and refining imagery, redesigning pages where necessary, and providing website and UX recommendations. 

I also implemented a cross-referral strategy to drive traffic between Virgin Holidays and Virgin Atlantic by adding links to similar job opportunities across both organisations, encouraging candidates to explore roles at both companies. 

Additionally, I developed a user manual to guide the client in managing everyday tasks on the site. Despite this, I continued to take a lead role in creating content and executing complex updates.